the bridge is a made up unisex clothing brand which wanted a new brand, this had to be modern but have a twang of sixties within the designs and logo. i looked at art deco and art nouveau, along with modern designs of todays brands and came up with a few designs for bags and a modern sixties logo.

the bridge logo needed to be modern but have a retro sixties feel to it, i looked at designs from the times and modernised them. the first design was using the circles to create some shapes that could be interesting - the orange and black was used as a 'unisex' colour. (click image for better quality) my final designs were the male and female toilet symbols with a zing of sixties, the design elements are from sixties designs but with a modern twist. the designs would be placed back to back of the shopping bag, and could also be used for a print campaign.