for a project i had to create some guinness promotional material, i had many ideas which i didn't end up using for my final design. some are more traditional, and some more modern.

i created some guinness beer mats, for both guinness draught and new guinness red. the designs are supposed to be traditional and work alongside the arthur guinness anniversary poster below. the poster design is basic and was just a quick project which used the guinness elements and arthur guinness signature. i used the famous slogan "pure genius" - the poster could be used for a 250 year anniversary campagin. the poster was designed to advertise the family of guinness products, i tried to give each pint a character. the guinness extra cold pint takes on a cool surfer style, while the guinness red pint is smooth, with a bow-tie and shirt.